In Defense of Interactive Graphics

No, interactive graphics are not dead.

It is also not true that “85% of the Times‘ page visitors online simply ignore interactive infographics altogether“.

But since I sort of helped creating1 this confusion, I think it’s time to set this straight:

Interactive graphics are still great, and there are a lot of good reasons to make them!

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  1. The number comes from me measuring the percent of readers who clicked on a prominent button in a couple of graphics we published in 2015. I mentioned the number at a conference, from where it ended up in another talk, then on Medium and finally on FastCo.Design. However, the 85% of readers didn’t ignore the graphic, they just didn’t click the button.